Amour-Propre

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(/əˈmɔːpʁɔpʁ/)
Noun

1. Self-regard, self-esteem

…Although Obama and his aides had long been alarmed by Trump’s disturbing rhetoric and loose grasp of policy, they decided that the best path forward was to assume the mask of decorum. It was a matter of amour-propre, but—again—also of tactics. To have any chance to influence Trump, they had to avoid any trace of the contempt that had once been so pronounced.

From the post: After Trump’s victory, Obama reflects on his legacy
Source: Obama Reckons with a Trump Presidency (newyorker.com)