Veritable

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(/ˈvɛ.ri.tə.bl/)
Adjective

1. True, real.

… Huffington seemed to understand earlier than most that the Internet placed a high value on personal and personality-based writing, and that audiences were looking for content that spoke to their interests and didn’t exactly mind if that content seemed slanted. (In fact, as the subsequent rise of Breitbart, among other niche sites, suggests, they often preferred it that way.) Huffington also realized that many of the people in her network were searching for a venue for their own musings, which might not all measure up to the same standard of quality, but provided a veritable buzz machine.

From the post: Arianna Huffington’s ineffective management style may have led to her departure from the Huffington Post
Source: How Arianna Huffington Lost Her Newsroom (vanityfair.com)