Primordial Soup



(/praɪˈmɔː(r)diəl suːp/)

1. The state of the Earth’s oceans at a very early time in the planet’s history, during the early development of multicellular organisms.
2. Something that exists at the earliest or original stage

… The early 1990s were a primordial soup for cause marketing and new appeals to naturalness, rekindling ideals first set alight in the ‘70s. Earth Day had been reborn as an international marketing juggernaut. Environmental causes gained steam, among them recycling programs and the reduction of ozone-destroying chemicals. Organic food became more widely certified, and natural food chains like Whole Foods expanded rapidly.

From the post: The relaunch of Crystal Pepsi reminds us of simpler times
Source: How Crystal Pepsi Anticipated Silicon Valley (